Origin Story – Ethnic Collective Co.

Origin Story

Ethnic Collective is a homeware brand that curates and sells artisan made interiors with a story to tell.

Based in Birmingham, Ethnic Collective is run by Sally, who bounces all her ideas off her husband James.  Sally has always had a fondness for handmade homewares since visiting Morocco in 2016, it was there she realised she wanted to step away from Far East sourcing in her job with a high street retailer and start sourcing directly from the artisans of Morocco, focusing on fair and ethical practices, and being as transparent as possible with both the artisans she meets and the customers she sells to. 
She launched the website in 2020 and sells products made in Morocco, India and Bali, ensuring she shines a light on the makers and the techniques being used to produce these beautiful bohemian interior pieces.  To find out more about the artisans Sally currently works with, visit the artisans page here.
Founder Sally Ethnic Collective Co

"Visiting Marrakech in 2016 opened my eyes to the wonders of Moroccan style. It appealed to me due to its bold designs, beautifully rich colours and the skillset in which was needed to produce such ornate products. I filled my suitcase with treasures, each with its own story of how we bartered and learnings about culture I gained from each artisan.

Having a connection with what you keep in your home is so important, knowing where it has been produced, that it is well made, and that the person who has made it has been paid a fair wage is so important. My mission at Ethnic Collective Co is to bring you beautiful homeware, sourced from beautiful places, where you can understand more about where your product is made, and what communities you are supporting by purchasing."

Sally Hopkins

Ethnic Collective Logo

The name Ethnic Collective Co came from the desire to range various pieces for the home with a cultural story to tell. We hope to grow our range in time, to offer you pieces from all over the world.